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Vizio: Moving from Value to Value and Quality E-mail
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Monday, 24 May 2010

vizio vf552xvt.jpgBrands create solid products and usually reap the financial benefits.   As brands look to grow their business further, they broaden their market appeal by creating entry level products.   Sometimes this works, some times it does not.  In the automobile business Mercedes and BMW have succeeded.   While these brands are associated with luxury and expense, most of their sales are generated from their "entry" models (i.e 3 Series BMW),  instead of their highest end product offerings.   They established the brand with luxury and went down market to generate more sales.

Last Updated ( Sunday, 30 May 2010 )
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