I recently purchased the Sony Bravia Z series TV model number KDL46Z4100.

The quality of the picture caught my attention as this particular TV looked better than the others on display. Even though the salesman said the displays were running off a standard loop in the store the picture itself had such detail and lack of motion blurring that it looked almost 3D (sorry for the lack of a better explanation).

However, even with my Blu-Ray player I cannot seem to match the same quality I saw in store. I can watch the exact same scene from The Dark Knight and noticeably tell a difference. Mine does not seem to have the same clarity when in motion.

I have played with the settings and even looked at some additional websites online that give suggestions. Anyone know how the display model gets such a great quality and what specifically the calibrations need to be?